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SOUTH-EAST ASIAN AD NETWORK

Although immigration from South-East Asia to Canada began fairly recently, starting after 1974, the community has emerged as a strong element in our society, playing a major role in the health and service sectors of the Canadian economy. The first immigrants were from Laos, Cambodia and Vietnam, who came in as refugees, during and after the Vietnam war. There are vast cultural and religious differences between South East Asian immigrants. Most Vietnamese, for instance, practise Mahayana Buddhism and have set up several Buddhist organizations across Canada. Laotians and Cambodians are mainly Therawada Buddhists with different traditions. Among the South East immigrants are also Buddhists from Thailand and Muslims from Malaysia and Indonesia. The Philippines was the South East Asian country that sent the most immigrants to Canada between 2006 and 2011. In 2011, around 152,300 of the newcomers were born in the Philippines, 13.1% of all newcomers. Today, the Filipinos account for almost 750,000 people, according to unofficial figures. At Smart Digital & Media Services, we can show you how to adapt to the needs of each community, localizing the range of services offered, keeping in mind the subtle differences between them.

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NETWORK SIZE

The South-East Asian network comprises of news & entertainment web portals specifically targeting the South-East Asian diaspora

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COUNTRIES

Malaysia, Singapore, Philippines, Cambodia, Laos & Myanmar (Burma), Vietnam

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LANGUAGES & DIALECTS

English, French, Standard Chinese (Mandarin), Cantonese, Vietnamese, Kapampangan, Pangasinan, Tagalog & Khmer

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MONTHLY IMPRESSIONS (MILLION)

GEO-TARGETING

Deliver content based on geographic location


OTHER DIGITAL AD NETWORKS


EAST ASIAN NETWORK

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SOUTH ASIAN NETWORK

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